Ultimatum: X-Men/Fantastic Four

I do not like the Fantastic Four, so it irked me when I found out their last issues come bound up with the last issues of the X-Men. I mean, really?
The Ultimatum wave has come and gone, and left thousands dead, including some very important X-characters, and a peripheral figure to the Fantastic Four. Am I really supposed to care about Dr. Storm? They gave Aunt May balls and they gave all of her "Get back home in time for supper!" admonishments to him.
It all feels forced though. This whole Ultimatum business. As if Marvel started noticing the quality of their comics going down and, instead of fixing the problem, proposed a gimmick like this to wipe the slate clean.
Ultimate Marvel
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